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2 in 3 Britons support legalisation of assisted dying in principle as legislation returns to Parliament, but conditions make a difference

New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.

07.09.26

Healthcare Survey

Public opinion on the COVID-19 coronavirus pandemic

In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.

12.05.22

Healthcare Publication

Maternal mental health support in a Pandemic

Laura Thomas looks at results from the NHS Maternity Survey 2021, run by Ipsos and the Care Quality Commission, to see what the data tells us about maternal mental health support during the pandemic.

10.05.22

Coronavirus Publication

NHS Test and Trace Public Advisory Group

The Public Advisory Group brought together people from different backgrounds to inform new policies to help England come out of the COVID-19 pandemic.

06.05.22

Healthcare Publication

Amplifying the Patient Voice: The role of publication in driving greater patient centricity

COVID-19 has dramatically changed perceptions of the pharmaceutical industry, with 60% of the UK public having an improved view of the industry since the start of the pandemic.

05.05.22

Patient understanding of the treatment of their asthma across five continents and six countries

Healthcare Publication

Patient understanding of the treatment of their asthma across three continents and six countries

Results from the new multi-country Annual Asthma Patient Survey reveal ongoing gaps in asthma care despite patient confidence in their asthma control

02.05.22

Sports Survey

Active Lives Survey: Sport, recreational and fitness activities for adults (aged 16+) in England

Our latest 2020/2021 Active Lives Adult Survey (Nov-20/Nov-21) for Sport England shows Activity levels are beginning to increase in the wake of the significant fall in activity levels caused by coronavirus (Covid-19) pandemic restrictions.

29.04.22

Coronavirus Publication

Two Years On: Lessons From Covid Times

Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.

01.04.22