Scotland

For social research conducted in Scotland by Ipsos Scotland


Scotland Survey

Scotland Trends

Scotland Polls and Trends: Ipsos polls on Scottish voting intention, attitudes towards parties and leaders, the issues that face Scotland and Scottish Independence.
Scotland Survey

SNP remain ahead but Reform support in Scotland rises, while Labour support slumps

The SNP continue to lead on Scottish Parliament voting intention, with 35% of the constituency vote share – a 17-point lead over Reform UK.
Politics Survey

Nicola Sturgeon voted Scotland’s best politician of the last 30 years, while David Tennant leads the pack of Scottish screen actors

To mark Ipsos’ 30th anniversary of having a permanent office in Scotland, new results from Ipsos’ Scottish Political Pulse reveal that Nicola Sturgeon has been named as the best Scottish politician of the last 30 years by the Scottish public, with one in five selecting the former First Minister. Scots also name David Tennant as the best Scottish screen actor of the last 30 years’, although Sean Connery comes out top among the 55+ age group.
Innovation Ipsos Voices

Innovation and AI

Combining the best of Human and Artificial Intelligence to add value and insight
Scotland Ipsos Voices

Qualitative and mixed method research

Combining robust methods with real policy insights.
Methodology Ipsos Voices

Large surveys and survey transformation

Delivering Scotland’s biggest surveys – and evolving survey methods for the future.
Politics Ipsos Voices

Scottish politics and opinion polling

Taking the pulse of the nation
Evaluations Ipsos Voices

Ipsos in Scotland Evaluation Centre

Helping policymakers understand programme impact in complex environments.
Methodology Ipsos Voices

Deliberative engagement at Ipsos Scotland

Engaging the public in complex policy decisions; bringing decision-makers closer to the public.