Scotland

For social research conducted in Scotland by Ipsos Scotland

Scottish flag
Scotland Survey

Labour leadership hopefuls fail to impress Scottish public

Ipsos’ latest Scottish polling finds a majority of the Scottish public think Keir Starmer should go before the next General Election, but none of his current Labour rivals receives a net positive rating from the Scottish public.
A traffic light in front of a large building
Political Pulse Survey

Labour’s ratings fall in Scotland while Reform UK continues to rise

Ipsos’ Scottish Political Pulse survey
Edinburgh at night
Scotland Ipsos Voices

30 years of research and insight in Scotland

From the biggest surveys in Scotland, to complex evaluations, to citizens’ juries to explore ‘wicked’ problems, Ipsos has been delivering high quality research and evaluation for our Scottish clients for three decades.
Scottish parliament
Politics Survey

Introducing our new voting intention methodology in Scotland

Ipsos shifts to online random probability KnowledgePanel for Voting Intention polling in Scotland.
Scottish parliament
Politics Survey

SNP out in front in Scotland as Starmer’s satisfaction ratings fall

New Ipsos polling for STV News shows the SNP on a 31% share of General Election voting intention, nine points ahead of the Labour Party.
Students
Education Survey

Nearly half of Scots open to change on university tuition fees policy

Almost half of Scottish adults (48%) would support the idea of charging university tuition fees based on the ability to pay, with funding focused on those who need it the most.
Ipsos Scotland political pulse
Political Pulse Survey

Public critical of Scottish Government’s record but aren’t convinced that Labour would do a better job

Scottish Labour leader Anas Sarwar and Prime Minister Keir Starmer’s favourability ratings are the lowest Ipsos has measured for either politician since this polling series began in October 2022.
Ipsos Scotland political pulse
Scotland Survey

7 in 10 Scots hold unfavourable opinion of Donald Trump and Elon Musk

71% of the Scottish public hold an unfavourable opinion of US President Donald Trump. A similar proportion – 70% - have an unfavourable view of Elon Musk.
Ipsos Scotland Political Pulse - September 2024
Scotland Survey

Labour’s favourability ratings fall in Scotland

Labour’s favourability ratings fall in Scotland as the majority of Scots make a grim assessment of the country’s economic condition according to the latest Ipsos Scotland Political Pulse.
Labour strengthens position in Scotland as Ipsos poll shows a close race
Scotland Survey

Labour strengthens position in Scotland as Ipsos poll shows a close race

Ipsos’ first Scotland poll for STV News since the General Election was called indicates a very close race between the SNP and Labour in Scotland
19 - 27 of 112 items