Shopper

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

Research by Ipsos for the Nationwide Building Society Consumer Insights Panel.

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.

How retailers can adapt and respond to fluid customer behaviours and expectations post-COVID-19

Groceries and household items, utility bills top list of higher cost items globally as a result of the COVID-19 coronavirus pandemic.

As the economy and businesses continue to reopen, brands must take steps to ensure consumers feel safe when shopping. With consumer tensions at an all-time high, organisations might only get one chance to get this right. Ipsos’ Consumer Health and Safety Index is here to help.

One in five Britons find it acceptable to bulk buy personal hygiene products amid coronavirus pandemic while a majority think it’s unacceptable to bulk buy at all.

In this changing world, retailers need to adapt to remain relevant and competitive. In this new Ipsos paper, we explore five changes the world of retail is experiencing and their implications for business today.

As we head into the 2019 Black Friday weekend, Joe Wheeler reflects on the darker side of "fast fashion" and how transparency is needed for consumers to make sustainable, ethical choices.