Shopper

supermarket
Food & Diet Survey

Nearly half of Gen Z say they would eat lab grown meat products, much higher than older generations

New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated – otherwise known as ‘lab grown’ - meat products.
Ipsos | ESG | Shoppers
Environmental, Social and Governance (ESG) Publication

Shifting Shoppers’ ESG Attitudes to Action

How to drive behaviour change? Read Shifting Shoppers’ ESG Attitudes to Action by Ipsos to find out how ESG plays out for shoppers, manufacturers and retailers
Ipsos iris: Black Friday 2023
Audience Measurement Survey

Ipsos iris: Black Friday

The Black Friday Phenomenon: A Retrospective Review and Future Forecast from Ipsos iris
More than one in ten British adults had unused vouchers that expired within the last 12 months according to new Ipsos Omnibus research - Ipsos
Shopper Survey

Vouchers, Vouchers don’t forget your Vouchers!

More than one in ten British adults had unused vouchers that expired within the last 12 months according to new Ipsos Omnibus research.
Supermarkets and their environmental commitments - Ipsos
Retail Survey

Supermarkets and their environmental commitments

New Ipsos research into sustainability and supermarket shopping.
Consumer Food Shopping Experiences Research - Ipsos for the Consumer Council
Northern Ireland Publication

Consumer Food Shopping Experiences Research

As the impacts of the cost-of-living crisis continue to be felt around the UK, consumers in Northern Ireland are noticing ongoing increases in the cost of their regular food basket, according to new Ipsos research for the Consumer Council in Northern Ireland.
Cost of Living Crisis – How bad could it get and what impact will it have on the retail sector? - Ipsos
Retail Publication

Cost of Living Crisis – How bad could it get and what impact will it have on the retail sector?

The cost of living crisis presents a major challenge to the sector post-COVID-19 according to the latest white paper from the Ipsos/KPMG Retail Thinktank.
Half of UK shoppers worried about household grocery bills rising as inflation hits 30 year high - Ipsos
Shopper Survey

Half of UK shoppers worried about household grocery bills rising as inflation hits 30 year high

7 in 10 are already seeing an increase to their typical household grocery bill according to a new Ipsos poll.
Five online shopping barriers UX can solve | Ipsos
User Experience Publication

Five online shopping barriers UX can solve

Optimising the eCommerce Experience
Convergent commerce | Omnichannel | Ipsos
Omnichannel Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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