Shopper

Brands Publication

Shopping With AI

How artificial intelligence is reshaping the purchase journey.

15.07.26

Brands Publication

Key Attitudes & Behaviours of UK Influentials

Explore the attitudes and behaviours of the UK's most influential consumers.

05.08.26

Food & Diet Survey

Nearly half of Gen Z say they would eat lab grown meat products, much higher than older generations

New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated – otherwise known as ‘lab grown’ - meat products.

26.06.25

Audience Measurement Survey

Ipsos iris: Black Friday

The Black Friday Phenomenon: A Retrospective Review and Future Forecast from Ipsos iris

22.11.23

More than one in ten British adults had unused vouchers that expired within the last 12 months according to new Ipsos Omnibus research - Ipsos

Shopper Survey

Vouchers, Vouchers don’t forget your Vouchers!

More than one in ten British adults had unused vouchers that expired within the last 12 months according to new Ipsos Omnibus research.

30.10.23

Retail Survey

Supermarkets and their environmental commitments

New Ipsos research into sustainability and supermarket shopping.

19.10.23

Northern Ireland Publication

Consumer Food Shopping Experiences Research

As the impacts of the cost-of-living crisis continue to be felt around the UK, consumers in Northern Ireland are noticing ongoing increases in the cost of their regular food basket, according to new Ipsos research for the Consumer Council in Northern Ireland.

29.11.22

Retail Publication

Cost of Living Crisis – How bad could it get and what impact will it have on the retail sector?

The cost of living crisis presents a major challenge to the sector post-COVID-19 according to the latest white paper from the Ipsos/KPMG Retail Thinktank.

03.05.22