Social Media

This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.

Ipsos’s new Social Media Britain report uses social media data from Synthesio to offer an additional way to understand the public’s views about issues relevant to Britain.

The Advertising Standards Authority (ASA) commissioned Ipsos to research people’s comprehension of influencer advertising and how they identify influencer advertising vs. organic (i.e. ‘normal’) posts.

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

Britons find smoking tobacco and marijuana the least morally acceptable vices.

What does the response on social media say about Boris Johnson becoming Prime Minister? Ben Page writes for the Times Red Box.

The amount of social media data readily available to anyone inclined to look is staggering. This raises important questions about the principles around analysing individuals’ data. What can be done to ensure social media data research is as conscientious as it is revealing?

New Ipsos / King's College London Polling Club survey shows 7 in 10 worry about influence of fake news on a referendum or election.

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.