Social Media


Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 1

The first of four Communicating Public Health reports, published by Future Care Capital, shares insight from Ipsos's analysis of social media activity during the pandemic.

Who's least likely to say they'll get a COVID-19 vaccine?

Kings College London and Ipsos look at who is least likely to get a COVID-19 vaccine.
Healthcare Survey

Belief among Britons in coronavirus myths

Social media use is linked to belief in COVID-19 myths and breaking lockdown rules according to a new survey by Ipsos and The Policy Institute, King's College London.
Tech Tracker Publication

Only 20% of people are happy to share online information for personalised recommendations

Ipsos' Tech Tracker is a biannual, GB nationally representative research survey which measures the emerging trends and developments in technology.

A rapidly changing landscape: Social media discussions of COVID-19

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.
Social Media Publication

Navigating the 'too much information' age

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.

Social media data links the impact of coronavirus epidemic and global economic fears

As coronavirus erupts into people’s lives, new research by Synthesio finds that online conversations move from general concerns to personal unease.
Social Media Publication

Public Attitudes Towards Online Targeting

New Ipsos research for the Centre for Data Ethics and Innovation (CDEI) shows strong public support for greater regulation of online platforms.

Social Media Britain - November 2019

Ipsos’s new Social Media Britain report uses social media data from Synthesio to offer an additional way to understand the public’s views about issues relevant to Britain.