Social Media

Teenager on phone
Education Survey

Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll

Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.
young man on mobile phone
Society Survey

Young Britons trust social media as a news source despite misinformation fears

New research from Ipsos, in partnership with JOE media, suggests that social media is now the dominant source of information about current events for younger Britons aged 16-34.
Computer
Politics Survey

Britons back Online Safety Act’s age checks, but are sceptical of effectiveness and unwilling to share ID

Seven in ten (69%) support age verification checks on platforms that may host harmful content. However, just 19% say they would be willing to submit proof of age for dating apps, lowering to 14% for pornography websites.
Men playing video games
Gaming Survey

One in three young people say they feel lonely at least once a week, despite three quarters saying they have many friends

New polling from Ipsos in the UK, in partnership with JOE Media, suggests one in three (36%) 16-34 year olds in Britain feel lonely at least once a week, despite three quarters (75%) saying they have ‘many’ friends.
Ipsos Views: Short-Form Social Misfits
Advertising Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
Child on ipad
Children Survey

Despite Netflix hit Adolescence driving national conversation, no uptick in online safety apps

In weeks following launch of Netflix hit Adolescence, Ipsos UK found no change in average use of most popular online safety apps. The UK’s official source for Online Audience Measurement, Ipsos iris, measured usage of YouTube Kids, Microsoft Family Safety and Google Family Link pre & post March 13.
News
Entertainment Survey

Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’

Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election
Trust in Professions Survey

Half of Brits say they will listen to their friends and family when deciding who to vote for at the next General Election

New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.
Exploring a TikTok influencer strategy? Here are five keys to success.
Social Media Publication

Exploring a TikTok influencer strategy? Here are five keys to success.

Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
Putting the 'Social' Back Into Social Media Advertising
Advertising Publication

Putting the 'Social' Back Into Social Media Advertising

Brands have focused on beating the skip, or scroll. But with marketers projected to allocate 70% of media budgets to digital by 2024, social ads increasingly need to do more to build brands in the longer-term. 
1 - 9 of 88 items