Trends & Prospective

Amidst the ever-increasing variety of plant-based products entering the market, almost half (46%) of British adults are considering reducing their intake of animal products in the future.

Global Trends 2021: Aftershocks and continuity outlines the global opinions, attitudes and behaviours of 24,000 people in 25 markets around brands, technology, society, consumerism and much more.

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.

The Ipsos Global Trends Study 2021 reveals a world where public attitudes and values have changed less than might be expected under pressure from the pandemic.

New Ipsos research supports a report by Nationwide Building Society into the Future of Home

Research from the Nationwide Building Society and Ipsos reveals the differences of experience between those who own or rent their homes during the COVID-19 pandemic.

Research from Nationwide Building Society and Ipsos reveals tensions over the future of homeworking as employers and employees navigate its benefits and challenges.

Over the coming months Ipsos and Perspective Economics will be working with the Nationwide Building Society to help them examine the systemic issues in society and within communities caused as a result of the pandemic.