Usage & Attitude

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Anna Quigley and Harry Evans from the Ipsos Social Research Institute talk about public understanding of NHS seven day services in Health Services Journal (HSJ).

Ben Marshall, Director of Ipsos gives us the public’s perspective on the importance of design in his latest blog for Shelter.

Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.

Long Term Trends: Rise of internet everywhere

Attitudes among shareholders in the UK remains buoyant, with three in every four investors (76%) committed to investing in shares in the long term. Research by MORI among UK private investors was for the ProShare 'Private Share Ownership in Britain 2002' survey, sponsored by Computershare.

Specialist motor insurer, Privilege Insurance, has compiled a list of the worst, and probably most common, driving habits that should be on the top of everyone's New Years Resolutions list to change in 2002.