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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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All content

  • Sports Survey

    More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup

    Brazil and Germany are most widely expected to be playing the Qatar World Cup Final according to a new Global survey from Ipsos with just 6% believing England will be involved.
  • Investors Survey

    Results from the 2022 EIB survey on Investment and Investment Finance (EIBIS)

    The European Investment Bank commissioned Ipsos to carry out the seventh round of its annual Survey on Investment and Investment Finance (EIBIS).
  • Media Measurement Publication

    Essential Digital Skills UK 2022

    Following three years of the Essential Digital Skills (EDS) research, Lloyds Banking Group commissioned Ipsos to research the Essential Digital Skills of the UK adult population using a revised EDS framework. Working with the Department for Education, an Advisory Panel was convened to collate thoughts across industry on how the demands for digital capability may have evolved during the last three years. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
  • Methodology Publication

    WAPOR 75th Annual Conference 2022

    Andrew Cleary, Director of International Research Methods, is presenting research learnings at the 75th Annual WAPOR Conference. The research outlines how the face-to-face European Working Conditions Survey was developed as telephone survey in response to the pandemic, comparing data quality with the previous survey and drawing key lessons for future research methods.
  • Healthcare Publication

    The Unrealised Potential of Digital Therapeutics in the UK

    A recent Ipsos survey found that 50% of UK adults had, either now or in the past, used some form of health technology. By contrast, only 7% said the same about a tool that could be considered a digital therapeutic (DTx).
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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