Insights Hub

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• Consumers Publication

  ASI Digital event - leveraging the social media paradox

  The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.

  13.09.12
• Politics Survey

  Where are all the cyclists?

  Steven Hope explores SHS data to estimate Scotland's cycling potential

  13.09.12
• Consumers Publication

  ASI Digital event - the truth about digital and engagement

  From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.

  13.09.12
• Reputation Publication

  INTELLIGENCE: Strategic Social Media Listening

  Download the latest presentation on strategic social media listening as presented at our webinar on 12 September 2012.

  12.09.12
• Market Research Publication

  The Monarchy & The British: Listening In

  The story we tell in this paper uses social listening to provide a snapshot of how the British public experienced two very unusual weekends: The 2011 Royal Wedding and 2012 Diamond Jubilee.

  11.09.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Market Research Publication

  Taking Healthcare Market Research into the New Normal

  Read this whitepaper to learn how Ipsos Healthcare managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.

  11.09.12
• Market Research Survey

  Whose health is it anyway?

  What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.

  10.09.12
• Sports Survey

  Superhuman Paralympians change view of disabled people

  Eight in ten (81%) British adults say that Paralympics 2012 has had a positive impact on the way disabled people are viewed by the public according to a new Ipsos poll.

  10.09.12
• Politics Survey

  What impact will national identity have on the outcome of the referendum?

  Christopher McLean looks at the the role of national identity in the independence referendum

  10.09.12
• Politics Survey

  Public consultations are vital but need to be seen in a proper context

  Mark Diffley highlights the advantages and disadvantages of conducting public consultations.

  10.09.12
• Immigration Survey

  British Future: Britain 2012 Poll

  Read out latest work for British Future. British Future carried out polling with Ipsos earlier this year, and then revisited in the post Olympic period, to see if there had been significant change in attitudes to Britishness.

  10.09.12