Vouchers, Vouchers don’t forget your Vouchers!
We’ve bought, won or received them, spent them, sent them, lost or forgotten them! Gift vouchers or gift cards that is. If you’re anything like my family there’s a familiar groan when a old gift voucher turns up unexpectedly only to discover it had expired!
In fact, according to our Ipsos Observer poll, one in ten adults (11%) have found themselves in possession of unused vouchers that have expired within the last 12 months. This highlights the significant amount of untapped potential that remains dormant in the wallets, shelves and drawers of individuals across the nation.
Furthermore, a further third (33%) of adults currently hold gift vouchers and/or gift cards that must be used within the next 12 months.
Based on our best estimates, the total value or remaining balance of these expired gift vouchers and/or gift cards amounts to £75.30 per person. This revelation serves as a wake-up call for consumers to be more proactive in making use of their vouchers and to stay vigilant in ensuring that theirs is put to good use.
With the cost of living biting and Christmas around the corner, don't let your vouchers go to waste. Vouchers don’t spend themselves so perhaps now is the time to get hunting down the back of the sofa and in old jacket pockets. Let's seize the opportunity to enjoy the full benefits they offer!
Technical Note
The research was carried out by Ipsos Observer.
Ipsos interviewed a representative quota sample of 1096 adults aged 16-75 in Great Britain using its online i:omnibus on 21st July 2023. The sample obtained is representative of the population with quotas on:
- Age
- Gender
- Region
- Working Status
The data has been weighted to the known offline population proportions for age, working status and social grade within gender, and for government office region, to reflect the adult population of the United Kingdom.
- For more information please contact the Observer team at ipsos.com/en-uk/omnibus-surveys
