2022 Holiday Insights Calendar

Revisit our recorded webinar to watch ethnographic video segments of our respondents dealing with the challenges of 2021.

Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.

There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.

The rising interest with the variety of electrified vehicles coming to market is accompanied by consumer concerns and barriers. Here’s a path forward for auto marketers.

Getting an accurate and complete answer to the question of who you compete with is critical.

We share research insight into retail sales associates and how customers perceive their usefulness.

Our latest Thought Starter takes a look at the past year and how people feel about its progress – and its setbacks.

Stores are having a hard time keeping items in stock. But to what degree are shoppers noticing and how forgiving are they? Ipsos shares research insights and tips for grocers to stay relevant with shoppers

Ipsos research shows that 55% of Americans say they are cooking more than before the pandemic. About three in ten are also using more food and grocery delivery. This opens the door for grocers to further their competition with restaurants.

Ipsos research shows that sustainability and ethical practices are as important as traditional factors for Americans in purchasing food products. Ipsos shares how companies can bake these practices into their innovation processes earlier