2022 Holiday Insights Calendar

Do you know where your business stands? Here’s how we help professionals who work in public affairs and corporate reputation.

Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

Leaders are scrambling to understand what the social and political shifts in the U.S. mean for their organizations. Ipsos’ KnowledgePanel delivers the data they need to make confident decisions in the New America.

Listen in as we share research insights to illustrate why you should, and how to, improve the digital experiences for ALL citizens interacting with government services.

Revisit our on demand webinar exploring how cutting-edge technology is transforming product testing, delivering faster results, cost savings, and deeper consumer insights.

From diehards to bandwagoners, nine in ten Americans consider themselves a fan of something. That raises a host of questions today and tomorrow for brands and companies to consider, says What the Future Editor Matt Carmichael.

Ipsos Strategy3’s Matt Palmer explains how innovations and social expectations could transform fandom today and in the years to come.

Livestreaming platforms have made it possible for fans to go from passive consumption to real-time connection. Rachel Delphin, CMO for Twitch, thinks that shift will shape the future of fandom.

Ipsos Synthesio’s Jessica Barsky explains how savvy brands are using sophisticated listening tools to map cross-category fandoms — and create winning brand strategies.

From sold-out crowds to lucrative sponsorship deals, women's sports are finally getting the recognition they deserve. It’s a turning point for fandom, sponsorship, and competition, says Parity’s Alana Casner.