Here's how synthetic data can accelerate product development

Revisit our on demand webinar exploring how cutting-edge technology is transforming product testing, delivering faster results, cost savings, and deeper consumer insights.

 

 

Synthetic data is about to change the world.

Synthetic data is already revolutionizing industries, from healthcare to financial services to automotive, enabling simulations and data augmentation.

At Ipsos, we believe synthetic data opens brand new possibilities for market research, particularly in the field of product testing.

With the latest applications of synthetic data, brands are experiencing an explosion of opportunities to transform their product development processes.

Driven by curiosity, Ipsos’ experts ran an experiment. Our question was:

How can synthetic data accelerate product development, with richer insight?

To discover how synthetic data can power product development, listen to Ipsos’ exclusive webinar, which presents:

Synthetic data, demystified

Cutting through the hype, with a clear overview of synthetic data applications in market research.

Synthetic users in action

Ipsos’ real-world results showcasing the power of synthetic users in action for product testing, specifically.

Synthetic dos and don’ts

What to watch out for when testing products with synthetic users – for accurate, reliable results that take product testing further.

 

Further Reading

Many businesses remain uncertain about the quality of synthetic data or how to evaluate it.

The Power of Product Testing with Synthetic Data bridges these gaps, with synthetic data applications for faster and smarter product testing.

Read our Ipsos Views to discover how synthetic data can help your brand save costs, enhance agility and gain deeper insights in product testing.

 

Questions?

To learn more about synthetic data and how it can support your product development please contact:

Brittany Calvert
Vice President, U.S. Innovation
[email protected]

Consumer & Shopper