2022 Holiday Insights Calendar
CES 2014 LinkedIn Insights
Earlier this month, Ipsos MediaCT's Steve Kraus, SVP & Chief Insights Officer co-hosted an exclusive event with LinkedIn during CES in Las Vegas, during which we revealed new insights about how affluent consumers use technology and purchase consumer electronics.
The Power of Gen C: Connecting with Your Best Customers
Read this white paper to discover tactics you can deploy in order to more effectively target consumers Gen C.
The Top Twenty Marketing Science Papers of the Past Quarter Century
We have known for some time that one of our papers, “Return on Quality” co-authored by Tim Keiningham, Global Chief Strategy Officer at Ipsos Loyalty, was a game changer.
Global Happiness Report
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments; `Very Happy' Cohort (20%) Down Two Points Since December 2012
The Economic Pulse of the World -- January 2014
January 2014
Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you…
Case Studies For Innovation In The Financial Services Sector
At Ipsos, we are focused on the innovation of our Financial Services clients.
Living The Future: Featuring Results From Ipsos' Holiday Poll About Technology & Innovation
Once upon a time we dreamt of the future. And today, we're living it!
2014: Anticipation for a New Year
On the heels of 2013, global respondents in 23 countries appear to be setting their sights to a brighter future in the coming year. A strong majority (76%) indicate they are optimistic that 2014 will be a better year for them than 2013, up three points from last year. Only half (53%) expect the…
Countdown to a "Social" New Year's Eve
Two in three (67%) global respondents in 24 countries are likely to express greetings (such as "Happy New Year") through a social network such as Facebook or Twitter, on and around New Years 2014 - 42% very likely, 24% somewhat likely. One third (33%) of respondents are unlikely - 21%…