2022 Holiday Insights Calendar
Dr. Google's Role in Pre-Diagnosis Through Treatment
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
New Research Shows Search Ads Drive Brand Awareness
Throughout 2013, Ipsos MediaCT and Google conducted 61 simulated search experiments to measure the impact of search ads on brand awareness.
Passionate Product Testing: FAST, Simple & Smart
At Ipsos, our goal is quite simple: we want to engage early in the product development process. And we do this by partnering with R&D, Sensory, and Insights Teams to design the most efficient & actionable research, helping you get to market sooner.
Host Country Brazil (39%) Expected to Be Victorious in the Final Game of the Upcoming FIFA World Cup
Seven in Ten (69%) Expect Brazil to Be a Successful Host But Only One in Three (36%) Brazilians Agree
Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
Facial Coding Demonstration
Facial Coding is a powerful solution that effectively measures real-time emotions and produces a digital diagnostic trace of emotional engagement.
Growth Opportunities In The Growing Leisure Economy
Using data from our recent barometer, Steve Kraus uses this month's column to explore the opportunities for media brands in the growing leisure economy.
Property Prospects in 26 Countries: Four in Ten (38%) Globally Think This Month Will Be a Good Time to Buy Property
Russians (65%), Indians (57%), Indonesians (55%), Irish (51%) and British (47%) Most Likely to Say So