2022 Holiday Insights Calendar
Polling on Fuzzy Issues Like Healthcare Reform: You Can't Measure What Doesn't Exist
When the definitive history of the 2009 healthcare reform debate is written, one footnote will read how varied, even contradictory, the polls had been. Learn what polling on American healthcare reform has taught us about polling on non-electoral policy issues involving the legislative process by…
The Apple Pie Effect: Is there a link between U.S. Soft Power and the Corporate Reputation of American Companies?
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this relationship varies from one country to another, understanding the linkage between corporate image and the image of the U.S. will aid companies operating…
Corporate Reputation: Ipsos Ideas Special Edition
In this Special Issue of Ipsos Ideas, our research magazine, experts from Ipsos Public Affairs offer insight into how a good reputation can be used to drive your business performance today, as well as to establish a reservoir of goodwill to draw upon when challenges and difficulties arise in the…
How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn…
Beyond the Recession
Understanding and Marketing to the New Consumer
Build A Better Workplace With Employee Panels
Learn more about how organizations can leverage the value of their workforce through cost-effective employee panels that offer Human Resource professionals direct online access to real-time data about their organizations' employees, their views on service provisions and priorities, as well as…