2022 Holiday Insights Calendar
Are Engaged Alumni Found or Created?
Have you ever been out driving and noticed a college or university bumper sticker on the car ahead of you? What is the motivation for placing that bumper sticker? Is the driver truly loyal or engaged with the institution? And, if so, was that engagement latent or was it created by the institution?
Green Marketing: Just a Tactic?
Consumers appear to be wary of companies who label their products as being `green', or environmentally friendly. The results of an Ipsos Reid study conducted this spring on behalf of Icynene reveal that a significant percentage of consumers view `green' labeling of a product as little…
Net Promoter: A Longitudinal Examination
In our May issue, Tim Keiningham, Senior Vice President and Head of Consulting discussed a paper he co-authored with a team of loyalty experts -- Lerzan Aksoy (Koз University), Bruce Cooil (Vanderbilt University), and Tor Wallin Andreassen (Norwegian School of Management) -- that takes an in-depth…
The Net Promoter Debate
A conversation with Tim Keiningham, Global Chief Strategy Office & Executive Vice President
Creating Advertising That Works
An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing