2022 Holiday Insights Calendar
Reflections on the 2008 Election Campaign
An Englishman in New York: Reflections on the 2008 Election Campaign
Housing Intentions Hold Steady
We keep hearing the tales of gloom and doom--investments plummeting, stock market rollercoaster rides, mortgage woes. The economy is in trouble. And no doubt, it proved a decisive issue in last month's Federal Election and will shape this week's U.S. Election. But when it comes home, how…
"To Rescue Or Bailout?": Words do Matter
Read our latest paper that points out the impact of Congress' plan could have been met with greater support if more care was given to how the approach was framed. In other words, Americans' could and likely would have had very different opinions if it was originally framed as a rescue (…
Understanding Customer Retention and Switching Behavior in the Healthcare Sector
While many industries (e.g. telephone, wireless, satellite radio, and internet providers) offer their services on a contractual basis, the nature of these customer relationships within the healthcare sector are particularly complex.
Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the…
How Green is Too Green?
Until relatively recently the concept of "Green" or "being Green" was a fringe issue that you might have read about every once in a while, but it was far from being a mainstream issue. It was considered something for the Left and not something relevant to most people. How times…
A Voice of the West Special Ipsos Reid Report
Retailers & the Environment: A Consumer View