2022 Holiday Insights Calendar
Navigating the New AI Frontier
AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.
Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Rethinking Brand Growth Opportunities: Here Are New Avenues of Growth
Revisit our recorded webinar to hear insights on consumer motivations surrounding brand choice, and how best to embed these new strategic principles into your research to identify brand growth opportunities.
What the changing role of cities means for citizens and businesses
The dual disruptions of hybrid work and the soaring cost of living are the reasons the future of cities is even a question. How cities address these issues will affect the nation at large, says What the Future Editor Matt Carmichael.
Why flexibility will drive the future of work and cities
The future of how people work depends on whether employers mandate return to office or keep hybrid work arrangements. In both cases, HP’s Martin Schwarz thinks the companies (and cities) that are ready either way will perform the best.
Why all-ages urbanism makes for better cities
By keeping both young and old Americans in consideration, urban planners can build cities that work better for everyone, says urbanist Gil Penalosa.
How shifts in work and life will change how people shop
What people expect from retail experiences is changing, whether they’re shopping online, in-store, or somewhere in between. Here’s what Ipsos’ Neil Ellefsen thinks retailers need to know.
The benefits of cross-generational design
America is aging. This demographic shift is an opportunity to center inclusion and accessibility in product design, says Ipsos’ Alyson Heffernan.
How restaurants can adapt to a future in flux
With downtown business districts changing by the day, restaurants and retailers need to adapt to the shifting needs of their patrons, says the National Restaurant Association’s Hudson Riehle.
How automakers can shift gears for tomorrow’s cities
American cities are built for cars. But as commuting patterns shift with work patterns, automakers like GM are envisioning a new role to keep cities moving.