2022 Holiday Insights Calendar

New advances in personalized medicine for lung cancer

Read more about a solution for closing biomarker gap in testing—comprehensive genomic profiling (CGP) using next-generation sequencing (NGS).

What the Future: Reality

Revisit our foresight webinar to hear new data and interviews with industry experts about the future of reality – and what that means for brands.

Sustainability and Advertising: Friends or Foes?

Here's how advertising and sustainability can work together to support a more sustainable future and responsible brand growth.

We’re more than our senses

Ipsos' product testing-centered framework provides an understanding, and utilization of, product testing processes and results to guide brands along the journey to success.

Ipsos Update - September 2022

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty.

What are the top sustainable priorities for citizens?

Read on to discover the core sustainability issues that citizens wanted to see cities, nations, and places focus on, and what it means for marketers.

Black Business Month: Innovation, Inclusion & Insights

Listen in to our special Black Business Month themed webinar featuring tips and insights from a dynamic panel of researchers, DEI specialists, small business experts, and Black business owners.

Will viewers cross over to immersive content?

New technologies could transform the interactivity between TV, film, and audiences, says Warner Bros. Discovery's Vera Chien.

How humans can hold back tech-enabled disinformation

Andy Carvin of the Atlantic Council explains the real-world stakes of virtual disinformation — and why real people are key to solving it.

The missing use case for virtual experiences​

Gaming expert and media technology researcher Jonathan Stringfield explains what gaming can teach brands about the future of reality.