2022 Holiday Insights Calendar
Ipsos Update - May 2022
Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports.
How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
Inflation is Americans’ Top Concern, And It’s Not Going Away
COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
TECHQUITY: Supporting an equitable future for health in the digital era
Revisit our on demand webinar to hear Ipsos healthcare experts and guest panelists discuss industry research and the importance of health technology equity.
How we could live in a changed climate
We’re running out of time to act on climate change and life could get increasingly difficult. Robert Lempert, a coordinating lead author for the Intergovernmental Panel on Climate Change (IPCC) convened by the United Nations, explains what we must do now if we want a livable future.
Here’s who people think can solve climate change
Americans lag their global peers in concern about the climate emergency and government leaders turn over with regularity. That’s why Gayle Schueller, senior vice president and chief sustainability officer at 3M, says that companies need to make longer-range sustainability decisions.
How the stuff we buy can become a climate solution
Decades ago, plastics were considered the future. Now there’s too much of it. Ann Tracy, chief sustainability officer of Colgate-Palmolive Company, explains how the world’s biggest maker of toothpaste tubes is redefining the future of plastics.
Here’s what brands can do to reduce climate change
Water is essential to life. This precious natural resource is also necessary for making beer and a host of other products. Molson Coors Beverage Company’s Brandon Watkins discusses how he’s working to ensure that both have a sustainable future.
Healthcare Advertising With a Human-First Approach
Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process.