The ABCs of ESG: Insights to Activate
Consumers are about ESG, despite the noise. Here’s why, and what you should do.
While ESG has become fodder for America’s culture wars in recent years, that doesn’t change the fact that for businesses, ESG considerations are core to connecting with their customers. That means that ESG considerations aren’t just for folks involved in corporate reputation in the boardroom – insights professionals also need to help monitor customer opinions on ESG, and use that knowledge to shape the products and services their brands create.
And it’s easier (and more worthwhile) than you think to make progress, while helping push consumers to action in a way that builds your bottom line while also making the world a better place. Read on to learn how, using the ABCs of ESG.
