Affluent Americans Health, Wealth & Happiness

Nearly two-thirds of Affluent Americans say they are very/extremely healthy compared to only 40% of their non-affluent counterparts. That’s not surprising since 7 in 10 Affluents exercise 3 or more days a week and 1 in 3 belong to a health club or gym. For Affluents, it’s not just about physical fitness, but ensuring that their emotional and mental health are also in peak condition. It’s such an important part of Affluents’ lives that they spent more than $200 billion in the past year on personal care and wellness.

Revisit our on demand webinar to hear how Affluent Americans pursue healthier lifestyles, and how they are willing to spend heavily to achieve the right balance of physical and emotional strength. During this session, Ipsos’ Tony Incalcatera, Chief Research Officer and Kip Davis, Director of Insights for Ipsos Affluent Intelligence share detailed findings from our recent research on the importance of well-being to the highest-earning households in the U.S. Expect to learn more about:

• Gender and generational differences in approaches to wellness
• Will increasing prices and inflation bite into Affluent leisure pursuits
• Physical activities/sports most incorporated into exercise routines
• Types of supplements and nutritional aids used
• From where Affluents draw inspiration and information related to fitness
• Use of new technologies for exercise routines

The Ipsos Affluent Survey has been tracking the financial power of Affluents, along with their media and consumer behavior, for more than 45 years. As a result, we are able to offer an unparalleled understanding of how Affluent Americans think and act – insights critical for all marketers hoping to increase share of wallet among these desired consumers.