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What the Future

What the Future

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  • Foresight Survey

    Cities

    Between remote work, a cost-of-living crisis and climate change, cities are facing new challenges — and new opportunities. The shifting role of cities won’t just affect how people live and work but will shape the future of industries ranging from manufacturing to restaurants.
  • Foresight Publication

    What the changing role of cities means for citizens and businesses

    The dual disruptions of hybrid work and the soaring cost of living are the reasons the future of cities is even a question. How cities address these issues will affect the nation at large, says What the Future Editor Matt Carmichael.
  • New Survey Reveals Strong Gains For Graduates Of AP-Supported Programs

    Findings of Ipsos/Academic Partnerships ROI Survey
  • Polling Survey

    Americans on strike

    Below are five charts on how Americans view unions, how they view the ongoing United Auto Workers’ strike, and how the omnipresent force of partisanship intertwines with striking workers
  • Advertising Publication

    Can Award Winning Ads be Effective?

    We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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