EPIC2026

Join Ipsos at EPIC2026, a convention of professionals working to put context and culture at the heart of business, technology, and computational systems. This year's conference will explore how AI and other emerging technologies are reshaping work, identity, and society, and what it takes to build systems grounded in real human experiences.

October 27 | 4:15pm | Preston Bradley | Building & Evaluating Synthetic People
AI-Moderated Interviews across Latin America: Benefits, Limitations, and Lessons

The three case studies in this session will grapple with one of the most contested developments in applied research: using AI to generate synthetic representations of researchers and research participants. In case study #3, Ipsos and Meta will expose the friction points and challenges. Through an AI-driven moderation approach, we gathered 151 qualitative interviews throughout Latin America, specifically in Mexico, Brazil, and Colombia. We'll describe the method, the tradeoffs, and the practical lessons, including what the AI handled well, what required human judgment, and how we adapted the approach for culturally and linguistically diverse participants.

Speakers: 

• Tommy Hemmer, Senior Director, UX, Ipsos
• Daniela Rubio, Staff User Experience Researcher, Meta

Click here for more details.