FQ Lounge: POSSIBLE 2025

Ipsos is proud to be an official partner of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands. These pop-ups at industry conferences unite a network of Fortune 500 leaders to collaborate and ignite breakthrough ideas to foster equality.

The future isn’t something we can wait for – it’s something we create. Anything is possible, if you want it. Don’t miss Ipsos at these inspiring panel discussions:

Attention Amplified: Content that Captures [April 28 | 3pm]

Consumers are expressing their unique interests and values through increasingly personalized content journeys. How can advertisers navigate this rich complexity to create meaningful moments that capture positive attention? Ipsos’ Pedr Howard joins executives from across the advertising ecosystem as they share innovative approaches to understanding consumer passions, leveraging emerging discovery patterns, and building deeper engagement in this period of shorter attention spans, endless choices, and media fragmentation.

The Zeitgeist: Building Brand Engagement through Culture [April 28 | 3:50pm]

In today's hyper-connected world, brands have evolved beyond simply selling products to become influential cultural participants, requiring marketers to tap into the zeitgeist and engage shoppers through meaningful cultural moments. By strategically navigating the nexus of commerce, creativity, and trending cultural narratives, brands can craft messaging and experiences that deeply resonate with consumers’ lived realities. Ipsos’ Mercedes Bender joins a panel conversation dissecting the strategies behind embracing cultural conversations and the critical importance of genuine participation in the moments that shape our audiences.

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At Ipsos, we are dedicated to researching issues of diversity and inclusion, including gender and intersectionality. Click here to access our library of thought leadership on this topic.