Insights Hub

All content

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  Public opinion Survey

  Three in five Americans say the cost of living is going in the wrong direction

  About half say the country generally is off on the wrong track, Reuters/Ipsos polling finds

  03.05.25
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  Consumer Behavior Survey

  Grocery prices are up, and older Americans are most concerned

  According to the Ipsos Consumer Tracker, the oldest Americans are most likely to say that their groceries have gotten more expensive. Here's why — and why it matters.

  03.04.25
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  Shopping Survey

  It's not just eggs: Americans feel prices are higher on most goods

  Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker

  03.03.25
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  Politics Survey

  Republicans and independents are feeling more threatened

  Republicans and independents are feeling much more threatened in the current political climate than they were just weeks ago, according to the Ipsos Consumer Tracker

  03.03.25
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  Consumer Behavior Survey

  Americans are feeling much less confident about their economic status

  Americans are less confident in their personal economic situation than they were late last year, according to the Ipsos Consumer Tracker: Just 37% say they feel very or somewhat comfortable with their personal economic situation, a 14-percentage-point drop since November.

  03.03.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Gender Survey

  Only half of men think feminism benefits both sexes

  Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker

  03.03.25
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  Polling Survey

  Americans sour on the economy

  Below are five charts on where Americans stand on their finances

  02.28.25
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  Marketing Publication

  Avoiding the Activist Trap in ESG Marketing

  Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.

  02.28.25
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  Foresight Publication

  Entertainment & Leisure

  Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.

  02.26.25
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  Foresight Publication

  Technology & Society

  See how technological advancements and societal shifts are transforming business, governance and human interaction. This section explores topics like artificial intelligence, workplace evolution, education, housing and the changing nature of truth and influence.

  02.26.25
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  Foresight Publication

  Health & Lifestyle

  Uncover cutting-edge developments in wellness, aging and personal care. This section delves into evolving concepts of health, beauty, parenting, identity, relationships and the changing dynamics of modern lifestyles across generations.

  02.26.25