Insights Hub

All content

• 

  Consumer Behavior Survey

  AI data centers are unpopular with most Americans

  A majority of Americans would oppose having a data center in their community, according to the Ipsos Consumer Tracker

  05.08.26
• 

  Consumer Behavior Survey

  If you trust AI recommendations generally, you trust them for most things

  Americans' trust in AI product recommendations are reasonably consistent across a wide range of products and services tested, according to the Ipsos Consume Tracker

  05.08.26
• 

  Consumer Behavior Survey

  A positive signal on the economy: More people have money left over after bills

  Two in five Americans say bills take up all their money, according to the Ipsos Consumer Tracker. While concerning, it's also dropped since earlier this year.

  05.08.26
• 

  Consumer Behavior Survey

  Seven years in, few see COVID as a threat

  Seven years since the start of the pandemic, only 11% of Americans view COVID-19 as a very high or high threat to themselves personally, according to the Ipsos Consumer Tracker

  05.08.26
• 

  Consumer Behavior Survey

  Americans are well aware of gas prices' rise

  Two in three Americans say they are driving less as a result of rising gas prices, according to the Ipsos Consumer Tracker

  05.08.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

  Subscribe

• 

  Consumer Behavior Survey

  Ipsos Consumer Tracker

  Americans report increased spending pressures on gas and groceries in the past few months

  05.08.26
• 

  Polling Survey

  The midterm enthusiasm gap

  Below are five charts on the political mood of the country heading into the 2026 midterm elections

  05.08.26
• 

  Consumer Behavior Survey

  The Ipsos Vibe Check: Here's how Americans feel about the government this week

  With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?

  05.08.26
• 

  Sports Publication

  The Long and Short of Sports Sponsorship

  How to make every sponsorship dollar work harder, before, during, and after the final whistle.

  05.08.26
• 

  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  05.08.26
• 

  Consumers Events replay

  [WEBINAR] 2026 KEYS: The Ipsos Generations Report

  Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

  05.07.26