Insights Hub

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  Consumer Behavior Survey

  Americans’ appetite for functional foods varies widely

  Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker

  05.22.26
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  Advertising Publication

  As AI changes business, Ipsos insights get better results

  In a world of AI-augmented output, brands and institutions need real insights on real people to earn attention and get results. Ipsos can help.

  05.22.26
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  Consumer Behavior Survey

  Ipsos Consumer Tracker

  Half of employed Americans now say their workplace is using chat-based tools

  05.22.26
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  Brand Influencers Events replay

  [WEBINAR] Ipsos Global Influentials: Turning Influence into Demand

  Listen in to our next Ipsos Global Influentials webinar to hear more about a new segmentation model that explains how today’s Influential consumers differ in their attitudes, risk appetite and investment patterns, and outlines how brands can engage each group more effectively.

  05.21.26
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  Society Survey

  President Trump Approval Rating

  Data from the May Reuters/Ipsos Core Political conducted May 15-18 reveals that Americans continue to identify the economy as the nation's most pressing concern, followed by threats to democratic values and norms

  05.20.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  05.19.26
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  Healthcare Events replay

  [WEBINAR] Biopharma Dealmaking 2026: Trends, Shifts, and What Comes Next

  In this webinar, Ipsos will frame the latest dealmaking trends using recent transactions and market data, followed by a moderated discussion with active investors on what is changing in valuation, deal structures, and decision criteria, and what this means for pharma acquirers and innovator biotechs preparing for partnering conversations.

  05.19.26
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  Polling Survey

  America’s frustration with the cost of living continues to rise

  May Reuters/Ipsos Core Political survey

  05.19.26
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  Polling Survey

  Three in four concerned their gas, electricity utility bills will increase this year

  Most billpayers feel utility costs will continue to increase, despite potential action from elected officials

  05.19.26
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  Advertising Publication

  AI Ads Are Good Enough — And That’s the Problem

  AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now

  05.18.26
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  Society Survey

  Sports and Entertainment: Key insights on fandom, betting, media, and more

  The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.

  05.18.26