It’s Time for a Media and Data “Bill of Rights”
In a marketplace that’s becoming more walled gardened, the need for data ownership by marketers is becoming increasingly important. As governments crack down on the misuse of data from a privacy and identity perspective, brands need to maximize how it affects their media mix, their partnerships and their bang for their media buck.
Revisit our on demand webinar to hear Robert Cardarelli, EVP, Analytics and Attribution, Ipsos MMA, and John Piccone, Adform’s Regional President, Americas, discuss the critical aspects of data ownership, and detail why it's time for a marketers bill of rights.
Ipsos MMA is a leading global analytics consultancy that enables its clients to achieve higher revenues and operating profits via its forward-looking, data-driven analytics, software, and consulting solutions. In 2022, Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale.
