The state of the food consumer
Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.
Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high. Each challenge affected their food behaviors.
In this table-setting session, Oscar Yuan, President of Ipsos Strategy3, presented the latest insights and lead a panel discussion painting a portrait of the American consumer in 2022. Listen in as Oscar and Brian Ward, Strategic Insights Manager for McDonald's, discuss shopper behavior, confidence, spending, and more.
This is just one of the many sessions held during the June 2022 Ipsos Food Summit. Access all of the session recordings here.
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