Personalized Marketing With Behavioral Science

We use behavioral science to help clients accomplish three things. Find out what they are.

The author(s)

  • Jesse Itzkowitz, Ph.D. Senior Vice President and Behavioral Scientist, NA, Behavioral Science Center
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“What makes people feel fulfilled, what can help people in their daily lives to live better lives. That I think should be the starting point for every behavioral scientist in terms of thinking: Should I be using this nudge or not?”

In this The Decision Lab think tank podcast interview featuring Ipsos’ Jesse Itzkowitz, we hear more about:

  • Navigating the new consumer world: Brand advocacy in the political sphere
  • Using behavioral science to personalize, predict and direct brand strategy
  • Nudges versus sludges: Guiding principles for behavioral scientists and why we need to keep the consumer’s best interest in mind
  • Why companies are reluctant to apply behavioral science: Is it the fear that our experiments might just prove us wrong?
  • How to distinguish good research versus bad research: Why the “So what?” question is the key to impacting meaningful change
  • How behavioral science can be used to improve sustainability, improve trust among consumers and understand the role that emotions play in decision making
  • And more!

 

The Decision Lab is a Canadian registered non-profit. Because their mission is centered on creating social good, their approach differs significantly from traditional consultancies. Their primary goal is to create social good by democratizing behavioral science – something expressed through thought leadership work as well as consulting work. The podcast is part of their thought leadership program.

The author(s)

  • Jesse Itzkowitz, Ph.D. Senior Vice President and Behavioral Scientist, NA, Behavioral Science Center

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