Segmentation

Revisit our on demand webinar to hear our latest insights exploring Hispanic Affluents in the U.S.

Revisit our recorded webinar to hear more about what forms a person’s identity, how it’s shaped and represented externally and how people want it used in products, marketing, and media.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.

Some may question whether bank branches are even needed anymore, but Ipsos research presents an opportunity to refocus consumers on the role of a bank.

Say good-bye to segmentation research that goes unutilized within your organization. 

With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away.

Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!

As marketing and strategy are increasingly challenged to become more consumer-centric, Ipsos' Advisory Services combines the rigor of management consulting with the rich consumer understanding of market research, all complemented with the actionability of a marketing agency.

Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio