Be a Clown, Advertiser

Discover why it’s important to create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.

MarketingLand article, July 29, 2019 – Over-thinking advertising can make brands dumber and their communications less effective. This month, Ipsos’ Peter Minnium borrows inspiration from Cole Porter’s 1948 classic, “Be a Clown”, as a fun and engaging antidote to over-thinking advertising.

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