Be a Clown, Advertiser

Discover why it’s important to create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.

The author(s)

  • Peter Minnium President, US, Media Development
Get in touch

MarketingLand article, July 29, 2019 – Over-thinking advertising can make brands dumber and their communications less effective. This month, Ipsos’ Peter Minnium borrows inspiration from Cole Porter’s 1948 classic, “Be a Clown”, as a fun and engaging antidote to over-thinking advertising.

Read Peter’s article today

The author(s)

  • Peter Minnium President, US, Media Development

Media & Brand Communication