Google Celebrates Commitment to Hispanic Market

MediaPost Engage Hispanics Blog, April 9, 2015 — This article features new research from Ipsos and Google on ‘the role of culture and language online.’

04.15.15

Findings included reveal that:

Most U.S. Hispanics are comfortable using English online, but Spanish is still important.
Regardless of language, cultural relevance is critical for engaging with this audience.
U.S. Hispanics are extremely active online and are more likely to rely on online sources to gather information and to make purchases.
Search is the top online source used by U.S. Hispanics when gathering information about a purchase.

To read the full article, please click here.

The author(s)

Virginia Lennon

Senior Vice President, US, Media Development

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