GenZ Social Engagement Best Practices

Hear innovative techniques that can help shed light on the true potential of social media for both brands and consumers.

GenZ Social Engagement Best Practices

The author(s)

  • Menaka Gopinath President, North America, Ipsos SMX
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Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?

View our recorded webinar featuring GenZ inspired best practices that result in higher social engagement.

Our expert, Menaka Gopinath, discusses what’s really at play in social media – including the intersection between brand and consumer experiences and the mechanics behind today’s ever-shifting rules of engagement. Through the lens of behavioral and data science, advertising research and storytelling, Menaka illustrates how innovative schools of thought can help shed light on the true potential of social media for both brands and consumers as we move deeper into the digital age.

The author(s)

  • Menaka Gopinath President, North America, Ipsos SMX

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