Racism is systemic, so an anti-racist approach in business must also be systemic. Further, data shows that Black, Hispanic, and Asian consumers have different expectations and needs than white consumer across all areas of business. Thus, engaging every part of a company is essential to comprehensive anti-racist action.
Read our latest Diversity & Inclusion paper highlighting conversations with five Ipsos experts from our Ethnography, Social Intelligence and Analytics, Online Communities, Reputation and Strategy teams. They talk through what consumers are looking for when evaluating a brand’s anti-racism efforts and the best data-driven ways for companies to approach meaningful anti-racist work.
For more research from this series, please click here.
[WEBINAR] The State of Reputation: Today’s Context, Tomorrow’s Expectations
Each year, the Ipsos Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.