For anti-racism, this is what it means to be a better brand

Ipsos experts discuss how to bring systemic action and an anti-racist approach to business.

The author(s)

  • Sarah Feldman Data Journalist, US, Public Affairs
  • Lisa Yu Vice President, NA, Ipsos SMX-Communities
  • Philip Ryan Partner & Global Innovation Lead, Ipsos Strategy3
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Racism is systemic, so an anti-racist approach in business must also be systemic. Further, data shows that Black, Hispanic, and Asian consumers have different expectations and needs than white consumer across all areas of business. Thus, engaging every part of a company is essential to comprehensive anti-racist action.

Read our latest Diversity & Inclusion paper highlighting conversations with five Ipsos experts from our Ethnography, Social Intelligence and Analytics, Online Communities, Reputation and Strategy teams. They talk through what consumers are looking for when evaluating a brand’s anti-racism efforts and the best data-driven ways for companies to approach meaningful anti-racist work.

For more research from this series, please click here.

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The author(s)

  • Sarah Feldman Data Journalist, US, Public Affairs
  • Lisa Yu Vice President, NA, Ipsos SMX-Communities
  • Philip Ryan Partner & Global Innovation Lead, Ipsos Strategy3

Society