Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek. Ipsos Affluent Intelligence uncovered six key types of affluent travelers and the attitudes, desires and expectations of each. For more information on the types of travel experiences people choose, and how they differ from each other.
This topic is explored further in our article, Millennial Women – The New Experiential Travel Trailblazers.
For more insights, please download our white paper further exploring affluent travelers, their key travel needs and desires, and how they differ by behavior.
The drivers of place reputation: What makes a great place to visit, live, and invest?
Amazon’s search for an additional headquarters city has suddenly made economic development a headline-grabbing topic. So what really drives business decisions in terms of where to invest? And how does that differ from the decisions people and families make each day in terms of where to vacation, or where to live?