Six Key Affluent Traveler Types

Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek.

Six Key Affluent Traveler Types

The author(s)

  • Greg DePalma Vice President, Ipsos Connect, US
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Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek. Ipsos Affluent Intelligence uncovered six key types of affluent travelers and the attitudes, desires and expectations of each. For more information on the types of travel experiences people choose, and how they differ from each other.

This topic is explored further in our article, Millennial Women – The New Experiential Travel Trailblazers.

The Six key affluent experiental traveler typesWellness SeekersActive ChallengersSightseersCruisershistorians For more insights, please download our white paper further exploring affluent travelers, their key travel needs and desires, and how they differ by behavior.

The author(s)

  • Greg DePalma Vice President, Ipsos Connect, US

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