News & Events

The state of the political parties

Where do the Republican and Democratic Parties stand in the eyes of the public? Below are five charts on how Americans feel about the Republican and Democratic parties.

Americans' views on the role of government are shifting

The number of Americans who think homeownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker

Integrating Research Across the Organization: Strategic vs. Tactical Loyalty Research

Driving Brand Equity

Advertising Lessons from the 2010 Super Bowl

Ipsos Takes Shopper Insights to a Higher Level

Shopper Research Expert Donna Wydra Joins the Ipsos Marketing Team

Video Game Companies Gain A Competitive Edge Using The New Research Tool - GamePlan Core - From Future US and Ipsos OTX MediaCT, U.S.

Strategic Alliance Offers Clients Game Performance, Advertising Results and Leading Industry Data Via Exclusive Offering

Betty White Scores a Touchdown for Snickers

Ipsos ASI Study Reveals the Winning Ads from the 2010 Super Bowl

Email Users Take Great Risks with Spam despite Awareness of How Bots and Viruses Spread

Only One Third across North America and Western Europe Think Their Computer Is Likely to Be Infected by a Bot

Lifestyles of the Business Elite

Highlighted by a Voracious Appetite for and Consumption of All Forms of Media