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Consumer Behavior

Ipsos Consumer Tracker

  • 04.24.26

Climate change

People and Climate Change

  • 04.21.26

April

  • 16

    Mar 2026
    Consumer Behavior

    Most Americans agree the government should regulate AI, but party splits emerge on how

    • 03.16.26
    Photo of a woman looking at her phone with numbers behind her
  • 16

    Mar 2026
    Consumer Behavior

    Storage, privacy and a preference for brick-and-mortar are the biggest barriers for retail apps

    • 03.16.26
    Image of woman shopping while holding a phone
  • 16

    Mar 2026
    Brands

    TikTok's Role in Next-Gen Fan Engagement

    • 03.16.26
    TikTok's Role in Next-Gen Fan Engagement
  • 16

    Mar 2026
    Artificial Intelligence (AI)

    Ipsos shows why trust is the ultimate differentiator in the AI era

    • 03.16.26
    Ipsos shows why trust is the ultimate differentiator in the AI era
  • 16

    Mar 2026
    Consumer Behavior

    Gas prices aren’t hurting Americans’ summer plans … yet

    • 03.16.26
    Image of vehicle on a sandy beach
  • 16

    Mar 2026
    Consumer Behavior

    Almost all Americans think gas prices have gone up and will get worse

    • 03.16.26
    Photo of a person pumping gasoline
  • 16

    Mar 2026
    Polling

    U.S. military action in Iran remains unpopular as 53% expect negative personal financial impacts

    • 03.16.26
    U.S. military action in Iran remains unpopular as 53% expect negative personal financial impacts
  • 16

    Mar 2026
    Business

    Impacts of Multinational Corporations

    • 03.16.26
    Impacts of Multinational Corporations
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