News & Events

The state of the political parties

Where do the Republican and Democratic Parties stand in the eyes of the public? Below are five charts on how Americans feel about the Republican and Democratic parties.

Americans' views on the role of government are shifting

The number of Americans who think homeownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker

Corporate Financial Brands Lag with Target Audiences

Survey reveals low brand familiarity for leading U.S. banking and investment firms

AP/Ipsos Poll: A Solid Majority Of American Oppose U.S. Troops' Leaving Iraq Immediately

Mobile Media Mania

Portable Music And Media Players Top This Year's Technology Wish Lists

Brick-and-Mortar Preferred Over Internet For Buying Electronics Device

See And Touch Comfort Factor Critical As Twice As Many Consumers Likely To Shop In Person Than Online For Media Hubs, According To Latest Ipsos Insight Study America's Digital Den

AP/Ipsos Poll: Bush Ratings On Iraq, Economy Edge Higher After President Shifts Into Campaign Mode To Make Case

RBC CASH Index: Third Consecutive Monthly Increase In Consumer Confidence Signals Optimism For Future

AP/Ipsos Poll: Most Americans Convinced Political Corruption Is Serious Problem, Affecting Many

Will Saturation Kill Innovation?

Increasing Consumer Choice And Control Will Require Customized Market Insight Strategies To Manage The Flood Of New Features, Says Article From Ipsos Insight