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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

The Ipsos Vibe Check: Here's how Americans feel about the government this week

With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
4 August 2025
Society

Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation

Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
31 July 2025
Society

The rich are getting richer – but low-income Americans are actually getting poorer

Despite talk of the Great Resignation, many people whose income increased got a raise or took an additional job
4 May 2022
Society

Ipsos Core Political : Presidential Approval Tracker (05/04/2022)

This week's Ipsos Core Political finds President Biden with a 44% approval rating
4 May 2022
Society

Large majorities of Democrats more likely to support candidate pushing for Roe v. Wade replacement law

An Ipsos poll exclusive for Reuters, fielded May 3, 2022 after the leak of a Supreme Court draft decision challenging Roe v. Wade, finds that in the upcoming November elections, two-thirds of Americans (63%) would be more likely to vote for a candidate who supports passing a law legalizing abortion, replacing Roe if it is struck down.
3 May 2022
Society

Half of Americans have used apple cider vinegar for health and wellness reasons

New poll finds a plurality unsure as to whether the product in gummy form offers the same health benefits as apple cider vinegar
3 May 2022
Society

Americans (24%) More Likely Than Canadians (17%) to Invest in Bitcoin as a Short-Term Speculative Investment

Both countries fall behind the average of the 20 countries/economies surveyed.
3 May 2022
Society

[WEBINAR] The Inside Track: 2022 Midterm Elections

16 June 2022

Time

10amPT/1pmET
Society

Few Americans understand the Federal Reserve’s role outside curbing inflation

New Axios/Ipsos poll also finds fewer believe the Fed is doing a good job compared to last spring
30 April 2022
Society

Biden's dilemma

President Biden is in a bad spot.
29 April 2022