The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
With Most (86%) Admitting to Having Fallen Victim to It. Three-Quarters (78%) Are Concerned About Online Privacy & Majority (53%) Feels More Concerned About This, Compared to One Year Ago
Baby Boomers (24%) display an upward trend in likelihood to use (+5 pts).
Ipsos' latest MetLife/U.S. Chamber of Commerce Small Business Index survey shows an uptick in national economic outlooks from Q1
Two-thirds of Americans Support Federal Non-discrimination Protections For LGBTQ People
Ipsos is once again recognized as one of Cincinnati’s top workplaces
Deputy Head of Media Development pursues passion for purpose and families and kids with ambassador role
Lenders Have an Opportunity to Help Close the Knowledge Gap
Latin America and South Africa still in a slump. Uptick in optimism in China, several European markets, Israel and Russia. Signs of a rebound in the U.S.