The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Bernie Sanders and Mike Bloomberg are gaining ground in the polls at Biden’s expense.
Biden is slipping in the polls, while Bloomberg surges to third place for the Democratic presidential nomination.
Likely Democratic voters’ candidate preferences are shifting after a month full of twists and turns in American politics.
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
