The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
Below are five charts on where Trump’s approval rating stands now and the issues that Trump will have to weather to hold onto his approval ratings
27 August 2025
Time
10amPT/1pmET
12 August 2025
New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
Focus on the Family, in cooperation with Ipsos, explores how Americans feel about marriage and their own marriage health in recent study
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