The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Gains concentrated among Democrats
Not All Accept Biden’s Victory – Yet
Most Americans are concerned with the direction of the country
The two companies co-created a comprehensive qualitative program to generate insights and ignite the collective impact of their customers and partners.
New Ipsos Poll finds that one in ten have already planned/booked a trip that involves an overnight stay this holiday season