The Trust Advantage: Why Expertise Wins

There's a massive trust gap in B2B sales right now, and it's your biggest opportunity. The latest LinkedIn survey of B2B buyers reveals that while 86% of buyers say seller expertise drives trust, only 45% describe the sellers they encounter as trustworthy.

Listen as Ipsos and LinkedIn share learnings from the new Trust Advantage research, on how B2B sellers must now build trust to win deals in an AI-dominated landscape. In just 30 minutes, you'll learn:

• Why the traditional sales playbook is failing in an AI-first world (94% of buyers now use AI at every stage)
• The precise buying journey stage where sellers have maximum impact
• How professional personalization delivers 2x the trust of personal details

Watch the on-demand recording here.

Speakers:

• Ken Kluch, Ipsos
• Dan Daly, LinkedIn
• Erin Mathurin, LinkedIn